Pay Per Click Services
* Same for Google, Yahoo and Facebook
Stage1: Objective Setting and Business Model study:
Under this step we set the objectives of the campaign in close consultation with the Client and get an in-depth understanding of your business model and
>List of objectives (Word Doc)
>Detailed Questionnaire (Word Doc)
Once the Objectives setting and Business Model study have been done, combination of the following PPC services is utilized.
PPC Service 1- PPC Keyword Research:
Based on your answers, objectives and our CPP report, we'll be short-listing a list of around 50-200 keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign.
>Detailed keyword research (.xls)
PPC Service 2 - Visitor Conversion Analysis:
Based on the Objectives of the Campaign, finalized keywords and the CPP we would be studying the suitability of your site's current WebPages to be the landing pages for the campaign or/and suggest creation of customized landing pages. In PPC, landing pages are important as they are the entry points to your website and determine the conversion of a Visitor.
>Visitor Conversion Analysis Report (.doc)
PPC Service 3 - Ad Copy Creation:
After studying the landing pages of your website we would create specific ads for the finalized keywords to ensure maximum visibility and Click through Rate (CTR). We would create a customized attractive ad copy, which increases the probability of a click from the search engine traffic.
>Ad copy for all keywords for your approval (.doc)
PPC Service 4 - Campaign Setup:
We would be setting your site's campaign in the following Search Engines: a. "Google Ad words" We can also set up campaigns on additional Search Engines such as Yahoo Search Marketing, MSN Ad Center, and Business.com etc depending upon your requirements.
>Google Ad words Campaign
PPC Service 5 - Campaign Management:
Campaign management would involve a host of different steps and analytical techniques like -CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and Weekly Campaign Reporting.